If your company were to manage a full-scale advertising sales campaign (grossing, say, $10,000 in ad sales) in order to produce a 32-page, full-color glossy magazine to distribute to (for example) 5,000 attendees of your show, the costs are substantial.
(including tax and delivery) $5,500
(identity, design, sales strategy, collateral, mailing/postage, faxes, long distance, website) MINIMUM $2,500
(80 hours of sales and sales mgmt. @ $20 per hour) $1,600 (20% commission on $10,000 in ad sales) $2,000
Production and Design Personnel
(60 hours @ $20 per hour) $1,200
Total Cost $12,800
With this modest scenario your company just lost $2,800, if it was able to manage $10,000 in advertising sales, which most companies cannot or do not have the time to do. Xpo Press covers all of these costs to deliver a high-quality color magazine to you.