Xpo Press understands that your exhibitors are the life-blood of your show. Our representatives never belittle, pressure or hard-sell anyone when offering advertising services. We are professional, respectful and tactful in our approach to all of our clients and advertisers. If we weren't, we would not be able to retain the organizations for whom we publish programs and guides—which are our life-blood. Xpo Press has produced publications for most of our clients for many successive years. We respect a prospect's decision to say "no", we thank them for their time, and we wish them great success at the show and move along.