If you are a member rep or a manufacturer who has a member rep in any of the following winter sports rep associations, you may advertise in these publications produced and printed by Xpo Press. The trim size and format for each program is the same — 5.5” wide X 8.5” tall, full-color, printed on 60 lb. gloss paper on the inside with a 100 lb. gloss cover — so if you place an ad in one program the same ad can be placed in any other program without having to redesign or resize your ad.
Eastern Winter Sports Reps Association (EWSRA) Buyer’s Guide
3,000 circulation
In December, the EWSRA Buyer’s Guide will be mailed to all EWSRA members and to owners and managers of winter sports retail outlets and ski area shops in Delaware, New Jersey, New York and Pennsylvania. Additionally, the Buyer’s Guide is distributed to all buyers and retailers attending the EWSRA Winter Sports Expo in February. The Buyer’s Guide has a year-long shelf life as it is retained by retailers and buyers after the expo and used as a directory to place orders with EWSRA reps and manufacturers. www.ewsra.org
Midwestern Reps Association (MRA) Buyer’s Guide
2,000 circulation
Like EWSRA, the MRA Buyer’s Guide will be mailed to all MRA members and to owners and managers of midwest region winter sports retail outlets and ski area shops in December. Additionally, the Buyer’s Guide is distributed to all buyers and retailers attending the MRA Winter Market in February, and Summer Market in August. The Buyer’s Guide is retained by retailers and buyers after the shows and used as a directory to place orders with MRA reps and manufacturers. www.midwestreps.net
Not available per NEWSR’s request
New England Winter Sports Reps, Inc. (NEWSR) Buyer’s Guide
3,000 circulation
The NEWSR Buyer’s Guide will be mailed to all NEWSR members and to owners and managers of winter sports retail outlets and ski shops in New England and the northeastern U.S in December. Additionally, the Buyer’s Guide is distributed to all buyers and retailers attending the Ski & Snowboard Shows in Providence, Rhode Island, in February, and Manchester, New Hampshire in March. The Buyer’s Guide is retained by retailers and buyers after the shows and used as a directory to place orders with NEWSR reps and manufacturers. www.newsr.org
Southeastern Winter Reps Association (SWRA) Membership Guide
1,000 Circulation
The SWRA Membership Guide will be mailed to all SWRA members and to hundreds of southeast region sports retail outlets and shops in December. Also the Membership Guide will be distributed to attendees of SWRA’s on-site demo in Snowshoe, WV, the Virginia Northern Writing Show, and the EORA/SWRA Winter Market in Greenville, SC. The Membership Guide is retained by retailers and buyers after the events and used as a directory to place orders with SWRA reps and manufacturers. www.sereps.org
Western Winter Sports Reps Association (WWSRA) Rep Directories
5 Regional Directories; 8,500 Circulation
A separate Rep Resource Directory is published for each WWSRA territory and distributed by mail to pre-registered shop owners and buyers, onsite at all WWSRA on-snow demos and indoor trade events, and onsite at major industry events such as SIA and Outdoor Retailer. WWSRA event attendees represent half of the industry buying power, and the association directly serves over 6,000 winter sports retail shops from the Rockies west. The directories are a year-round source of sales rep contact information for Western retail shop owners and buyers. Advertisers benefit from twelve full months of repeated exposure to their target demographic. www.wwsra.com
