Xpo Press annually inserts 10,000 copies of our gem show guides into the Tucson and Phoenix editions of The Wall Street Journal, the world's leading business publication. These inserts connect our advertisers with the world's most powerful business leaders, active investors, and affluent luxury consumers.
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Average household net worth |
$3.7M $277K $145K 64%/36% 51
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Top management College graduate or more Average WSJ reading time Average subscription length Acted on ads |
59% 82% 58 min./day 9 yrs. 68%
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Guides
Xpo Press published a 52-page gem show guide that was inserted in the Tucson and Phoenix editions of the Wall Street Journal; 5,000 were distributed on the fourth Saturday in December and an additional 5,000 on the third Saturday in January. This insert promoted both the famous Tucson and Quartzsite rock, gem and mineral Showcases taking place in Arizona in January and February and provided great exposure for advertisers to a high-income demographic that is statistically reported to make luxury-item investments — such as jewelry, mineral specimens, or unusual home decor items.
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