Link your website, one of the most important assets of your business, from Xpo Press's website by purchasing and posting your banner ad on the Xpo Press web pages of your choice. There are over 8,000 pages on which you may place your banner ad, combining for over 1.1 million annual pageviews. This site is visited annually by 537,000 viewers who logged over 714,000 sessions, making it the most visited site in the online world by audiences who want updated and accurate information about gem shows in North America.

• These figures are for the one-year period prior to the Covid shutdown of all the shows — March 1, 2019, through March 1, 2020. After the shutdowns, we stopped putting show information on the website until May 2021, and the site saw a 30% decrease in views. Since we started updating the show dates, we've already seen an upturn in viewership and we're fully confident the views will get back to pre-Covid figures in 2021-22.

Banner Ad Sizes & Web-Ready Specifications

If you’re creating your online banner ad it must be created as a static .png, .gif, or .jpg file. No .pdf files. Though a few animated banner ads are posted on this site (files in Adobe Flash or files with rotating frames) we do not recommend them. Static banners, we believe, are more likely to be clicked through. All files must be RGB, not CMYK. Create your banner ad using 458 PPI density. Four banner ad sizes are offered for purchase, and your GEM-AD membership includes a banner ad that will be posted under your vendor listing or show listing.


Full-Screen / Vertical / 1200 X 800 pixels

Top-Page / Horizontal / 150 X 970 pixels

Mid-Page / Horizontal / 400 X 800 pixels

Right Column / Square / 180 X 180 pixels


Show Listing / Horizontal / 430 X 90 pixels

Vendor Listing / Horizontal / 180 X 90 pixels

Banner Ad Rates

We don't sell individual pages on the Xpo Press website on which to post your banner ad, but we sell Sections of pages called "Showcases" or "Regions" (as you'll see on the Ad Rates PDF linked below). Showcase Sections consist of show pages that are all in the same town or city on the same dates (like Tucson, Denver, Quartzsite, Franklin, etc.). Regional Sections consist of show pages that are all in the same geographical North America region throughout the year (like Rocky Mountain, Southwest States, Pacific Northwest, Canada East etc.). Each size banner ad on each web page has a limit of four ads that rotate with every new entrance to the page, except the Square banners, which can have an unlimited number of banners that rotate positions in the right column of the page.

Up to 43% OFF is awarded in discounts. 5% OFF for reserving 2 Ads, 10% OFF for 3 Ads, 15% OFF for 4 Ads, 20% OFF for 5-9 Ads, and 40% OFF for 10 or more Ads. Ad is defined as every boxed rate shown on the Ad Rate PDF. EZ-Guide Special Placement Ads and Front Cover Photo Ads do not qualify for Multiple Ads Discount.

Email Brad for questions about banner ad sales and specifications.

Ad Rates Xpo Press EZ-Guide and Online Banner Advertising (PDF)