NJ Show EZ-Guide

This was the Official Program of the NJ Gem & Mineral Show, a 7,000-circulation publication distributed in April in two ways: First, the weekend before the show 2,000 were inserted into regional Wall Street Journal and delivered to subscribers in East New Jersey and New York City, then 5,000 were distributed free to attendees of the show at the New Jersey Exposition Center in Edison, N.J. The guide contained show maps, a full vendor list, and feature articles related to the products sold and dealers represented at the show.