The Most Visited Gem-Show Website in the World
There are over 8,000 pages on the Xpo Press website on which you may post your banner ad, combining for over 1.1 million annual pageviews. This site is visited annually by 537,000 viewers who logged over 714,000 sessions, making it the most visited site in the online world by audiences who want updated and accurate information about gem shows in North America, particularly the large gem and mineral showcases in Tucson and Denver.
• These figures are for the one-year period prior to the Covid shutdown of all the shows — March 1, 2019, through March 1, 2020. After the shutdowns, we stopped putting show information on the website until May 2021, and the site saw a 30% decrease in views. Since we started updating the show dates, we've already seen an upturn in viewership and we're fully confident the views will get back to pre-Covid figures in 2021-22.
Online Banner Ad Sizes & Web-Ready Specifications
If you’re creating your online banner ad it must be created as a static .png, .gif, or .jpg file. No .pdf files. Though a few animated banner ads are posted on this site (files in Adobe Flash or files with rotating frames) we do not recommend them. Static banners, we believe, are more likely to be clicked through. All files must be RGB, not CMYK. Create your banner ad using 458 PPI density. Four banner ad sizes are offered for purchase, and your GEM-AD membership includes a banner ad that will be posted under your vendor listing or show listing.
ONLINE BANNER AD SIZES
Full-Screen / Vertical ad / 800 wide X 1200 tall, in pixels
Top-Page / Horizontal ad / 970 wide X 150 tall, in pixels
Lower-Page / Horizontal ad / 800 wide X 400 tall, in pixels
Right Column / Square ad / 180 X 180 pixels
INCLUDED WITH YOUR GEM-AD MEMBERSHIP
Show Listing / Horizontal ad / 430 wide X 90 tall, in pixels
Vendor Listing / Horizontal ad / 180 wide X 90 tall, in pixels
Xpo Press Celebrates 20 Years of Publishing EZ-Guides in 2022!
Xpo Press publishes two annual show guides: The Tucson EZ-Guide for the Tucson Gem, Mineral & Fossil Showcase in January and February, and the Denver EZ-Guide for the Denver Gem & Mineral Showcase in September. Both EZ-Guides have been standard-setters for all other show guides and publications distributed during the two world-class gem and mineral showcases. Many advertisers have been faithful repeating customers for over 10-15 years, demonstrating that the EZ-Guides are an effective advertising tool to help draw buyers to their show.
EZ-Guide Ad Sizes & Camera-Ready Specifications
EZ-GUIDE AD SIZES (All ads full color)
Full-Page with bleed = 5 7/8" wide X 8 7/8" tall
Full-page, no bleed = 4 5/8" wide X 7 5/8" tall
1/2-page, vertical = 2 1/8" wide X 7 5/8" tall
1/2-page, horizontal = 4 5/8" wide X 3 5/8" tall
1/4-page = 2 1/8" wide X 3 5/8" tall
Online and EZ-Guide Ad Rates
FOR WHAT DISCOUNTS DO YOU QUALIFY? Up to 43% OFF is awarded in discounts. 5% OFF for reserving 2 Ads, 10% OFF for 3 Ads, 15% OFF for 4 Ads, 20% OFF for 5-9 Ads, and 40% OFF for 10 or more Ads. "Ad" is defined as every boxed rate shown on the Ad Rate PDF. EZ-Guide Special Placement Ads and Front Cover Photo Ads do not qualify for Multiple Ads Discount.